For many years, the term "landing page" was used to describe the main page or home page of a website. It was, essentially, the page that someone "landed on" when they accessed a website. With trends in search engine technology advancing, however, a landing page has changed its meaning slightly. Here is some helpful information on what this page is, what it's used for, and how to create one!
What is a Landing Page?
Most businesses consider a landing page to be a place on their website that is used to capture a visitor's attention as well as request their information. Such pages will typically be straightforward, offering concise copy that seeks to peak the interest of the reader and encourage them to develop a relationship with the company. For some businesses, this may be a "Create an Account" signup or a "Request a Quote" form. For others, it may be something as simple as subscribing to an email newsletter.
Why is a Landing Page Important?
Many times, potential clients and customers will somehow stumble onto your landing page. Whether they are directed there from a banner ad, search engine result, or other link, you typically only have a few moments to catch their eye and encourage them to check out your site, service, or products more closely. In order to turn "quick click" traffic into an interested lead, businesses often create pages that clients are supposed to land into. When a visitor clicks, and is routed to that page, the businesses sales pitch and contact form are immediately available. Such pages then help a company get their best message across and provide a place to request information from their visitors. If the page is successful, the result is positive leads for the business.
Tips to Create Your Own Landing Page
Be Creative & Original: This type of page is found on so many websites, so if they are not designed with some creativity, they will be boring and not generate consumer interest. Instead of selecting a generic page design, consider creating your own in the style of your company or business. Don't be afraid to show some originality and have fun with your own company's page.
Be Concise & Quick: A landing page is not the place for lengthy company history, comprehensive product guides, or rambling on about anything. Content should be quick and easy to read, give a concise overview of "what's in it" for the reader, and then finish with a call to action that encourages further development of the client/company relationship.
Consider Media Options: While media may not be appropriate for every landing page, it can be a wonderful tool to use. By embedding things like a short video presentation, images, or a slideshow, it may be possible to catch and keep a visitor's attention more quickly.
Make it Easy: When creating your form for your tha page where clients land into, keep in mind that most visitors are busy, and will tend to avoid difficult signup procedures or lengthy forms. Make it simple, asking for only the minimum information at first. Once you have obtained this, you can use it to get more in depth information later on from the consumer if needed.